Is that time of the year.

A multitude of kids are flocking the stores to dive in one of the most lucrative shopping spree of the year (from a retail perspective). It’s back to school time, that means that from laptops to apparel to mattresses marketers are trying to get the attention of overwhelmed moms looking, more than ever this year, to spend wisely their pennies.

But apparently is big time Back to School at UCLA as well, as the newly announced first Certificate in Global Sustainability at the Extension starting this Fall has received an unprecedented enrollment and maxed out the first class. The certificate still needs to be officially presented at UCLA Open House on September 15th, but it seems definitely off to a good start.

The certificate requires three core courses on the Principles of Sustainability that cover the environmental, economic and social dimension. Building on this foundations students may choose one of four concentrations in: Design, Business Strategy, Environmental Law and Policy and Energy and Technology.

The early positive response of this Certificate is a sign that education and particularly Continuing Education will play a key role in the cultural shift toward a more sustainable lifestyle and business approach and, given the broad appeal of the certificate, that there is at different level for more content and education on the matter.

Green Marketing Strategies is part of the Business Strategy concentration and already in its third session will be offered again this Fall.

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Unemployment is at the highest rate in 14 years and it only looks like layoffs will increase as the economy worsens. The bottom-line is that budgets are being squeezed everywhere, including the public, private, and NGO sector. Non-profits are also feeling the pinch as philanthropic giving has dried up with the market in the tank.

During troubling times like this, many people go back to school to set themselves apart or after being laid off enter a new degree program to retrain themselves.

Even in this case sustainability seems to be the answer. In fact as the economy falls, the green one raises. In many ways, “being green” or sustainable business is smart business that focuses on efficiencies in energy, waste, and processes. Taking time to educate yourself and learn more about Sustainability and how to market Green could prove to be your best career move at this point.

Enrolling in online classes is an affordable and convenient way to get this done quickly. UCI will be offering the first online Green Marketing class this coming January. Completely online. You can even earn certification with the online Sustainability Leadership program.

For the Angelinos UCLA Extension will start in the Fall Quarter an on campus Green Marketing class. A great networking opportunity as well.

Learn as much as you can and remember to update new job abilities on your resume.

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