Is that time of the year.

A multitude of kids are flocking the stores to dive in one of the most lucrative shopping spree of the year (from a retail perspective). It’s back to school time, that means that from laptops to apparel to mattresses marketers are trying to get the attention of overwhelmed moms looking, more than ever this year, to spend wisely their pennies.

But apparently is big time Back to School at UCLA as well, as the newly announced first Certificate in Global Sustainability at the Extension starting this Fall has received an unprecedented enrollment and maxed out the first class. The certificate still needs to be officially presented at UCLA Open House on September 15th, but it seems definitely off to a good start.

The certificate requires three core courses on the Principles of Sustainability that cover the environmental, economic and social dimension. Building on this foundations students may choose one of four concentrations in: Design, Business Strategy, Environmental Law and Policy and Energy and Technology.

The early positive response of this Certificate is a sign that education and particularly Continuing Education will play a key role in the cultural shift toward a more sustainable lifestyle and business approach and, given the broad appeal of the certificate, that there is at different level for more content and education on the matter.

Green Marketing Strategies is part of the Business Strategy concentration and already in its third session will be offered again this Fall.

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Tags: Back to School, Barbara Manconi, Global Sustainability Certificate, Green Marketing, Green Marketing Strategies, UCLA Extension

This entry was posted on Tuesday, September 8th, 2009 at 6:23 pm and is filed under Green Marketing, Sustainability, The Green Consumer. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.